1.2.3 .... MAISON MARTIN MARGIELA 'untitle'
Yes, it is true .... I will not conceal the My predilection for art and conceptual thinking and the fashion avant-garde was born in Belgium in the early '80s by the famous group of six designers from Antwerp .... the seventh, aggiuntovi later, and working in Paris, was Martin Margiela.
I decided to talk about his Maison and the creation of new, first perfume for woman by the name UNTITLED.
Untitled means "no name" and remember the title of many paintings and works by contemporary artists.
contains ingredients such as Galba, mastic, bitter orange and frankincense.
The bottle is inspired by the bottle once used by pharmacists and MM-style, has a label all white .... white paint as a symbol of deconstruction and raw elements. This essence
Introduces New Line 3 - Fragrances , and represents the quintessence of Maison Martin Margiela .
But first, to deepen the conversation "parfum", I would like to introduce you to their world for years and what is their belief of taste and style ....
Martin Margiela is a fashion house founded in Paris in 1988.
The heart of the Maison is located in a palace, an ancient monastery in the eleventh arrondissement of Paris. While the creations are sold in over 500 stores around the world!
La Maison has become known thanks to his iconoclastic vision, to fashion shows in unexpected locations, the casting wild common to all age groups (Jean Paul Gaultier shows ....) and its original vision, which can create a reality where deconstructionism and cutting-edge blend.
Their leaders recognize grzie to a white label, which can be completely white or marked with numbers from 0 to 23, where the circled number indicates the line Membership of the head. The label is attached with 4 points of white thread. The original idea was to allow the customer to shell out when purchasing the head, to appropriate it entirely. But this does not always happen and with the 4 time points were transformed into a kind of signature, recognizable on the back of the leaders.
creations are divided by lines of clothing and accessories ranging from pret a porter with unique creations, like the pieces "ARTISAN.
From 1998 comes the line created for the male universe, with 4 different collections.
Since the creation of the Maison, the designer decides to show up with the plural "we", to enhance the collective work of the group rather than that of a single designer. This will also attaches greater value only in the creation!
MM is recognized for its savoir-faire and its unique taste. Trademark is a taste for the recovery and the deconstruction of the heads and sometimes the objects, which can go as far as the reproduction of animals of another era while keeping intact the forums and the allure (collection
REPLICA ).
Other trademarks and brands are the use of white, or rather, all types of white expression of unity, purity, honesty, fragility and preservation of passing time.
White is used as a visual identity for the furniture dyed or covered with the white cotton, chandeliers veiled in white muslin, clothing or accessories strictly white, staff in white uniforms that allude to a high-fashion atelier time.
Returning to fragrances, I speak now of
LINE '3 ' to which they belong.
The number 3 is chosen from the digits 0 to 23 of the label, as I said before. Some numbers had already been earmarked, such as a collection for women or 12 for jewelry. The three are also chosen for the its symbolic suited to the new adventure of fragrances.
like white, or a taste for the lived and the values \u200b\u200bof craftsmanship, even the smells have a signature that lives in the spaces of the House: The PATCHOULI. The first fragrance
wants to return to the codes of femininity 70s, with the famous green distorted and reframed in a modern way.
As for clothing and accessories, even the smell is to be consistent with the brand philosophy: the fragrance is refined and natural and packed with classic and traditional bottle.
The fresh green note of the fragrance, reminiscent of plant treasures collected after rain. The second note, more profound, is given by un'esenza rarely used in perfumery: the GALBIATI .
Finally, a note on sweet incense, cedar and musk.
The scent, no dyes, it shows green color of its raw materials and is intended as an invitation to freedom!
(untitle) is a name for direct, pragmatic, singular. It offers everyone the chance to leave their mark, to write their own history ...
THE BOTTLE:
acknowledge that it is from a Martin Margiela its form, because here we want to take a piece of the past taken from the shelves of the apothecaries of yore .... the label is of white paint and a white cotton thread holds the cap.
WHERE TO FIND IT?
for you ...
Rose
